Category: Hair Care

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For all hair types. Max hold an ideal gel for curly and wavy hair. It is weightless and provides gravity-defying hold for all styles.  It is water based and will provide moisture to help maintain healthy hair.  How to use:  Apply to dry or wet hair.  Wotk desired amount through hair and style.  Can also be used with a curling iron or blow dry for a casual look.

  • On sale!
As i am Coconut CoWash 16oz
  • Wet hair thoroughly
  • Rub a liberal amount within palms and distribute throughout hair
  • Work product through hair and massage scalp with fingertips as you would a conventional shampoo
  • Carefully detangle hair with a wide-tooth comb
  • Rinse well Repeat only if necessary to remove excessive product build up or for further scalp cleansing.
  • Follow with conditioning.
  • Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner. Use as needed on an intermittent basis with Cleansing Pudding+ Sulfate-free Moisturizing Cleanser.
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AS I AM Dry & Itchy Scalp...

For best results, use at least twice a week, or as directed by a doctor.
 
Shake well before use.

Apply by massaging onto wet hair and scalp.

Rinse and repeat. 

Follow with As I Am Dry & Itchy Scalp Care Conditioner and As I Am Dry & Itchy Scalp Care Oil Treatment for best results.

Apply to dry and itchy areas as needed.

Massage into scalp.
Do not rinse.
Shake well before use.

May also be used as a Hot Oil Treatment.
Massage the oil into your scalp using fingertips. Working your way from roots to ends, massage oil into your hair. Wrap your hair with a heated, wet towel and allow it to sit for 20 minutes.
Alternately, place hair under a clean shower cap and either sit under a heat cap or steamer for 15-20 minutes. Just allow your body heat to nourish your hair during the treatment. Follow with shampooing, etc.

  Repeat 1-2 times a month.

  • On sale!
AS I AM Dry & Itchy Scalp...

For best results, use at least twice a week, or as directed by a doctor.
 
Shake well before use.

Apply by massaging onto wet hair and scalp.

Rinse and repeat. 

Follow with As I Am Dry & Itchy Scalp Care Conditioner and As I Am Dry & Itchy Scalp Care Oil Treatment for best results.

Section hair off and apply to damp or dry hair from roots to tips.

Start with a small amount and increase based on thickness of hair. Do not rinse out.

Use once to twice a week for best results with the AIA JBCO Leave-In conditioner.

Delivers high definition twists and twist-out styles that are smooth, soft and shiny.

This frizz-fighting, no flake formula moisturizes and conditions.  Say goodbye to residue build-up with this light weight, hydrating formula.

As I AM JBCO Water 16OZ

Price AED31.50

Use as a replacement of regular Water.

Wet Hair Using Only JBCO Water.

Use daily to rewet dry hair or use before styling to refresh moisture content, strengthen and detangle fibers.

Use after applying JBCO Conditioner, Leave-In Conditioner, JBCO Smoothie, JBCO Curling Cream, and/or JBCO Masque.

Terrific for dry skin and hands.

Spray generously and shake well before use.

Benefits
Eases wet combing Helps strengthen hair Seals the cuticle layer Supports healthy hair growth Adds moisture and shine Prepares your hair for styling Especially beneficial if custard, gel or setting cream is to be applied for final styling

  • Eases wet combing
  • Helps strengthen hair
  • Seals the cuticle layer Supports healthy hair growth
  • Adds moisture and shine
  • Prepares your hair for styling Especially beneficial if custard, gel or setting cream is to be applied for final styling
  • On sale!
As I Am Restore & Repair...

Distribute conditioner throughout hair. Leave on 15-20 minutes. Carefully detangle and rinse thoroughly.

For Deep Treatment:
Distribute conditioner throughout hair.

Put on a plastic cap. Leave on 15-20 minutes under a hooded dryer.

Dampen hair if it gets too dry. Remove cap, carefully detangle, and rinse thoroughly. 

Conditions the hair. Reduces tangles and combing damage, thereby strengthening hair for longer 

  • On sale!
As I Am Restore & Repair...

Wet hair thoroughly. Rub a liberal amount between palms and distribute throughout hair.

Work product through hair and massage scalp with fingertips as you would a conventional shampoo. 

Carefully detangle hair with a wide-tooth comb. Rinse well.

Repeat only if necessary, to remove excessive product build up or for further scalp cleansing. Follow with conditioning.

Effectively cleanses hair and scalp without sulfates and harsh detergents. Hydrates dry hair for more vibrant, manageable natural coils and curls.

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