Apply As I Am® JBCO Leave-in Conditioner liberally throughout clean, detangled hair.

While hair is still damp to wet, smooth Curling crème onto small sections from root to tip. 

Define each section by gliding hair between your thumb and forefinger, rotating the ends around your fingertip to form a coil finish.

Spray hair with AIA JBCO water if it begins to dry before you’re done. Air dry or use a hood dryer on low  setting.

After hair is completely dry, fluff, separate or arrange coils and curls as desired.

As I Am JBCO Moisturizing Masque is an intensive conditioner.
Apply a generous amount to hair strands working the product in from root to tip. Leave on for 15-20 minutes.

Rinse thoroughly.

For Deep Treatment: 

Distribute masque throughout hair. Put on a plastic cap. Leave on 15-20 minutes under a hooded dryer. Dampen hair if it gets too dry. Remove cap, carefully detangle, and rinse thoroughly.

Rub ample amount of shampoo between palms and gently lather through wet hair. 

Massage hair and scalp, leave on for five minutes and rinse thoroughly.

Repeat if necessary.

As I AM So Much Moisture! 8oz

Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.) 

• Apply As I Am® Leave-In Conditioner liberally, according to instructions. This will help prevent flaking once hair is dry.
• Apply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist away!
• Spray with water if hair begins to dry before you’re done. Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.
• For twist outs, undo twists and separate, only after hair is completely dry.
• For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair, daily or whenever needed.

You may use Twist Defining Cream for shingling, too, by combing it section-by-section through clean, detangled soaking wet hair with a wide-toothed comb. Dry thoroughly before manually fluffing and separating for style.

• infused with avocado oil to restore moisture to dry, damaged hair
• Silicone-free formula is gentle on brittle hair
• Vitamin E oil hydrates strands and enhances shine
• Designed for all textures, including curly, coily, and wavy hair
• Made with award-winning shea butter formula

Avocado Hydrating Curl Activator Cream 12oz

Avocado Hydrating Curling Cream 12oz

Avocado Hydrating Repair Leave-In 12oz

Deep pore cleaning with pure natural calcium bentonite clay

Does not contain: Additives, fragrances, animal products

Do not leave clay mask on skin longer than 5-10 minutes for delicate skin; this will prevent redness, drying

Please read and follow all manufacturer directions before using. Slight redness of the skin is normal and will disappear in about 30 minutes after use

Use for acne and blemishes. Use it once per week.

Not tested on animals

A healing hair oil blend crafted to combat thinning and hair breakage.

nurturing oil elixir of sesame seed and coconut is blended with golden jojoba and olive fruit extracts for a shot of intense moisture.

Scalp conditioning amla oil and Brahmi herbs work to open blocked hair follicles for improved circulation and optimal hair growth in this restorative hair cocktail.

An intense moisturizing and growth-stimulating balm, hand blended with hydrating butters and oils.

A vitamin-packed moisturizing and strengthening treatment infused with blue green algae.

A supremely soft styling butter with an indulgent nutty aroma crafted to nourish and elongate tresses.

A silky soft buttery gel with nourishing fruit botanicals, crafted to provide moisture and light styling hold.

An exotic cholesterol treatment blend for dry, brittle, & lifeless textured hair.

An exotic hair and scalp blend for dry, brittle, & lifeless textured hair.

A cleansing dessert indulgence for the hair sweetened with pure caramel extracts. Quench even the thirstiest curls with Camille Rose Caramel Cowash.

Perfect for all hair textures, we whip our nutrient – rich creamy base, then lightly drizzle sweet caramel for immense hydration and moisture benefits.

If you’re in between wash day, apply our cowash to prevent breakage and damage. Your hair will come back to life after being immersed in a concoction of Aloe Leaf juice and Witch Hazel that enlivens hair’s follicles and leave coils feeling noticeably softer with major slip!

For best results, massage our blend into your scalp while in the shower and experience an oasis of sweet aroma!

A minty aromatic clarifying cleanser ph-balanced to deliver ultimate cleansing and moisture benefits.

Pure rose flower extract gently removes impurities while replenishing lost moisture to each strand.

Cupuaçu butter and flax seed milk work to nourish and strengthen hair for maximum luster and manageability.

Rich cashew nut milk penetrates the hair shaft to cleanse and smooth follicles, while nectars of olive and neroli orange blossom work to softly condition tresses.

Hair is left pure, smooth and sweet-smelling

A smoothing recipe whipped with droplets of coconut water, fruit oils, crushed coconut and herbal extracts.

Provides a satin finish for dehydrated curls.

Upon washing and cleansing hair, use as a leave-in conditioner, applying evenly from root to tip.

May also be used to refresh styles on dry hair.

A lightweight leave-in moisture treatment, enriched with the tropical benefits of coconut.