For undefined textured styling, when coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.)Pump into palms and gently massage throughout clean, conditioned hair Apply on hair nearest the scalp to: Ease lifting with styling pick. Add lots of fullness. Discourage shrinkage. Can be re-applied daily or whenever needed. For moisturizing coil-defined styles  Cleanse with one of the As I Am cleansers and apply As I Am Leave-In Conditioner. Distribute a small amount of So Much Moisture throughout hair. Proceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern. For daily use, refrain from over-applying if your desire is to retain coil definition. If hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair.