It is called "Black Soap" because of the extensive cooking of the soap to the point of charcoal. Many cultures in West Africa use charcoal to detoxify and purify the skin. No chemical preservatives, color enhancers, or synthetic fragrances are used.  Coconut Oil Naturally rich in fatty acids, coconut oil is one of nature's best moisturizers for body care. Due to the saturated fats that help the skin stay moisturized, coconut oil prevents moisture loss through the skin's pores. These fats give the skin a healthy, glowing, smooth, and even tone texture.