Natural innovative active Luremin provides anti-wrinkle and anti-aging benefits. Prevents the breakdown of skin’s elasticity and soothes and firms skin. • Skin is always exposed to UV rays, even in cloudy weather thus, it deserves daily UV protection. • UVA rays contribute to wrinkles, sagging skin, dark spots and are the # 1 cause of sun damage. • Minimize sun exposure from 10am to 4pm.