Category: Hair Care

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Apply As I Am® JBCO Leave-in Conditioner liberally throughout clean, detangled hair.

While hair is still damp to wet, smooth Curling crème onto small sections from root to tip. 

Define each section by gliding hair between your thumb and forefinger, rotating the ends around your fingertip to form a coil finish.

Spray hair with AIA JBCO water if it begins to dry before you’re done. Air dry or use a hood dryer on low  setting.

After hair is completely dry, fluff, separate or arrange coils and curls as desired.

As I Am JBCO Moisturizing Masque is an intensive conditioner.
Apply a generous amount to hair strands working the product in from root to tip. Leave on for 15-20 minutes.

Rinse thoroughly.

For Deep Treatment: 

Distribute masque throughout hair. Put on a plastic cap. Leave on 15-20 minutes under a hooded dryer. Dampen hair if it gets too dry. Remove cap, carefully detangle, and rinse thoroughly.

Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.) 

  • Apply As I Am® Leave-In Conditioner liberally, according to instructions. This will help prevent flaking once hair is dry.
  • Apply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist away!
  • Spray with water if hair begins to dry before you’re done. Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.
  • For twist outs, undo twists and separate, only after hair is completely dry.
  • For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair, daily or whenever needed.

You may use Twist Defining Cream for shingling, too, by combing it section-by-section through clean, detangled soaking wet hair with a wide-toothed comb. Dry thoroughly before manually fluffing and separating for style.

  • infused with avocado oil to restore moisture to dry, damaged hair
  • Silicone-free formula is gentle on brittle hair
  • Vitamin E oil hydrates strands and enhances shine
  • Designed for all textures, including curly, coily, and wavy hair
  • Made with award-winning shea butter formula
  • Provides frizz-free volume while enhancing natural curl pattern
  • Shea butter, avocado oil, aloe, mango seed butter, and olive oil increase moisture and hydration
  • New ingredients produce delectable new scent
  • To use, apply Cantu’s Avocado Curl Activator Cream to damp hair section by section.
  • Reapply to dry hair as needed for additional moisture.
  • For best results and long-lasting hold, cocktail with Cantu’s Define & Shine Custard.
  • New formula with mango butter, coconut oil, and avocado oil moisturizes curls
  • Provides ultimate curl definition
  • Eliminates frizz
  • Repairs dry, brittle hair
  • Perfect for all hair types and textures

To use, smooth the Avocado Hydrating Curling Cream onto damp hair, section by section, beginning at the root and working toward the ends. Do not rinse.

To refresh your curls, simply smooth over dry hair and fluff.

For best results, cocktail with Cantu’s Styling Gel for super-soft, long-lasting twist-outs and braid-outs.

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