Category: Hair Care

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  • infused with avocado oil to restore moisture to dry, damaged hair
  • Silicone-free formula is gentle on brittle hair
  • Vitamin E oil hydrates strands and enhances shine
  • Designed for all textures, including curly, coily, and wavy hair
  • Made with award-winning shea butter formula

Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.) 

  • Apply As I Am® Leave-In Conditioner liberally, according to instructions. This will help prevent flaking once hair is dry.
  • Apply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist away!
  • Spray with water if hair begins to dry before you’re done. Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.
  • For twist outs, undo twists and separate, only after hair is completely dry.
  • For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair, daily or whenever needed.

You may use Twist Defining Cream for shingling, too, by combing it section-by-section through clean, detangled soaking wet hair with a wide-toothed comb. Dry thoroughly before manually fluffing and separating for style.

As I Am JBCO Moisturizing Masque is an intensive conditioner.
Apply a generous amount to hair strands working the product in from root to tip. Leave on for 15-20 minutes.

Rinse thoroughly.

For Deep Treatment: 

Distribute masque throughout hair. Put on a plastic cap. Leave on 15-20 minutes under a hooded dryer. Dampen hair if it gets too dry. Remove cap, carefully detangle, and rinse thoroughly.

Apply As I Am® JBCO Leave-in Conditioner liberally throughout clean, detangled hair.

While hair is still damp to wet, smooth Curling crème onto small sections from root to tip. 

Define each section by gliding hair between your thumb and forefinger, rotating the ends around your fingertip to form a coil finish.

Spray hair with AIA JBCO water if it begins to dry before you’re done. Air dry or use a hood dryer on low  setting.

After hair is completely dry, fluff, separate or arrange coils and curls as desired.

  • On sale!
As I Am Restore & Repair...

Wet hair thoroughly. Rub a liberal amount between palms and distribute throughout hair.

Work product through hair and massage scalp with fingertips as you would a conventional shampoo. 

Carefully detangle hair with a wide-tooth comb. Rinse well.

Repeat only if necessary, to remove excessive product build up or for further scalp cleansing. Follow with conditioning.

Effectively cleanses hair and scalp without sulfates and harsh detergents. Hydrates dry hair for more vibrant, manageable natural coils and curls.

  • On sale!
As I Am Restore & Repair...

Distribute conditioner throughout hair. Leave on 15-20 minutes. Carefully detangle and rinse thoroughly.

For Deep Treatment:
Distribute conditioner throughout hair.

Put on a plastic cap. Leave on 15-20 minutes under a hooded dryer.

Dampen hair if it gets too dry. Remove cap, carefully detangle, and rinse thoroughly. 

Conditions the hair. Reduces tangles and combing damage, thereby strengthening hair for longer 

  • Eases wet combing
  • Helps strengthen hair
  • Seals the cuticle layer Supports healthy hair growth
  • Adds moisture and shine
  • Prepares your hair for styling Especially beneficial if custard, gel or setting cream is to be applied for final styling

Benefits
Eases wet combing Helps strengthen hair Seals the cuticle layer Supports healthy hair growth Adds moisture and shine Prepares your hair for styling Especially beneficial if custard, gel or setting cream is to be applied for final styling

As I AM JBCO Water 16OZ

Price AED31.50

Use as a replacement of regular Water.

Wet Hair Using Only JBCO Water.

Use daily to rewet dry hair or use before styling to refresh moisture content, strengthen and detangle fibers.

Use after applying JBCO Conditioner, Leave-In Conditioner, JBCO Smoothie, JBCO Curling Cream, and/or JBCO Masque.

Terrific for dry skin and hands.

Spray generously and shake well before use.

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