Category: Hair Care

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  • Brand: As‎ I ‎‎‎‎am
  • Brand: Cantu

Pre-treatment for all hairstyles to prevent damage caused by flat irons and other heated styling tools, while adding moisture to strands for smoother, frizz-free results.

Made with pure shea butter to replace vital moisture, revealing stronger, healthier hair with a natural shine.

Cantu Men’s collection is specifically formulated for the needs of men with wavy, curly, and coarse hair. The Post-Shave Soothing Serum “Step 3” moisturizes and calms skin.

Created with cooling menthol, our post-shave soothing serum helps calm the skin post-shave while moisturizing the skin to help promote healthy growth (hair and skin.)

Cantu Care for Kids Curling Cream defines and tames fussy frizz. It is formulated without harsh ingredients, featuring 100% pure shea butter, coconut oil, and honey.

Cantu Care for Kids is the perfect blend of gentle care for textured hair. No mineral oil, glutens, sulfates or parabens. Adds manageability to curls.

Cantu’s Flaxseed Smoothing Gel is your new go-to for soft, defined curls!

Made with pure shea butter, aloe extract, castor oil, honey, vitamin E, and flaxseed oil, this new formula not only smooths strands, but it also promotes healthy hair growth with each use.

Cantu’s Flaxseed Smoothing Gel eliminates frizz, increases manageability, and enhances your hair’s natural shine.

Benefits

Eliminates frizz and increases manageability

Aloe, shea butter, honey, and vitamin E promotes healthy hair growth

Sulfate-free gel provides right amount of hold

  • New formula with mango butter, coconut oil, and avocado oil moisturizes curls
  • Provides ultimate curl definition
  • Eliminates frizz
  • Repairs dry, brittle hair
  • Perfect for all hair types and textures

To use, smooth the Avocado Hydrating Curling Cream onto damp hair, section by section, beginning at the root and working toward the ends. Do not rinse.

To refresh your curls, simply smooth over dry hair and fluff.

For best results, cocktail with Cantu’s Styling Gel for super-soft, long-lasting twist-outs and braid-outs.

  • Provides frizz-free volume while enhancing natural curl pattern
  • Shea butter, avocado oil, aloe, mango seed butter, and olive oil increase moisture and hydration
  • New ingredients produce delectable new scent
  • To use, apply Cantu’s Avocado Curl Activator Cream to damp hair section by section.
  • Reapply to dry hair as needed for additional moisture.
  • For best results and long-lasting hold, cocktail with Cantu’s Define & Shine Custard.

Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.) 

  • Apply As I Am® Leave-In Conditioner liberally, according to instructions. This will help prevent flaking once hair is dry.
  • Apply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist away!
  • Spray with water if hair begins to dry before you’re done. Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.
  • For twist outs, undo twists and separate, only after hair is completely dry.
  • For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair, daily or whenever needed.

You may use Twist Defining Cream for shingling, too, by combing it section-by-section through clean, detangled soaking wet hair with a wide-toothed comb. Dry thoroughly before manually fluffing and separating for style.

As I Am JBCO Moisturizing Masque is an intensive conditioner.
Apply a generous amount to hair strands working the product in from root to tip. Leave on for 15-20 minutes.

Rinse thoroughly.

For Deep Treatment: 

Distribute masque throughout hair. Put on a plastic cap. Leave on 15-20 minutes under a hooded dryer. Dampen hair if it gets too dry. Remove cap, carefully detangle, and rinse thoroughly.

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