Moisturizes dry, brittle hair with deep penetrating oils and infuses lustrous shine in every strand.

Unique sulfate-free formulas moisturize dry, brittle hair and help protect against split ends. Made with pure Shea butter Cantu restores your real authentic beauty. Embrace your curly, coily or wavy hair with Cantu.

Cantu Men’s collection is specifically formulated for the needs of men with wavy, curly, and coarse hair. The Post-Shave Soothing Serum “Step 3” moisturizes and calms skin.

Created with cooling menthol, our post-shave soothing serum helps calm the skin post-shave while moisturizing the skin to help promote healthy growth (hair and skin.)

Cantu Men’s collection is specifically formulated for the needs of men with wavy, curly, and coarse hair. The Cleansing Pre-Shave Scrub “Step 1” helps minimize ingrown hairs. Cleansing Pre-Shave Scrub exfoliates the skin and aids in healthy hair growth, helping to minimize ingrown hairs.

Cantu Shea Butter Cocoa Butter Softening Body Butter with Vitamin E, 7.25 oz

Sunny Isle Extra Dark Jamaican Black Castor Oil provides a powerful and versatile hair and skin care product like no other.

Sunny Isle Ylang Ylang Jamaican Black Castor Oil, a high-quality and authentic castor oil processed using traditional methods. This oil combines the nourishing benefits of Jamaican Black Castor Oil (JBCO) with the delightful fragrance of ylang ylang.

Avocado Hydrating Curling Cream 12oz

Avocado Hydrating Repair Leave-In 12oz

For styling twist-outs, braid-outs and knot-outs

As I AM Curl Clarity Shampoo 8oz

AS I AM Curling Jelly 8 oz

AS I AM Dry & Itchy Scalp Care Leave-In Conditioner 8oz

Apply to dry and itchy areas as needed.

Massage into scalp.
Do not rinse.
Shake well before use.

May also be used as a Hot Oil Treatment.
Massage the oil into your scalp using fingertips. Working your way from roots to ends, massage oil into your hair. Wrap your hair with a heated, wet towel and allow it to sit for 20 minutes.
Alternately, place hair under a clean shower cap and either sit under a heat cap or steamer for 15-20 minutes. Just allow your body heat to nourish your hair during the treatment. Follow with shampooing, etc.

  Repeat 1-2 times a month.

For best results, use at least twice a week, or as directed by a doctor.
 
Shake well before use.

Apply by massaging onto wet hair and scalp.

Rinse and repeat. 

Follow with As I Am Dry & Itchy Scalp Care Conditioner and As I Am Dry & Itchy Scalp Care Oil Treatment for best results.

Distribute conditioner throughout hair. Leave on 15-20 minutes. Carefully detangle and rinse thoroughly.

For Deep Treatment:
Distribute conditioner throughout hair.

Put on a plastic cap. Leave on 15-20 minutes under a hooded dryer.

Dampen hair if it gets too dry. Remove cap, carefully detangle, and rinse thoroughly. 

Conditions the hair. Reduces tangles and combing damage, thereby strengthening hair for longer 

Wet hair thoroughly. Rub a liberal amount between palms and distribute throughout hair.

Work product through hair and massage scalp with fingertips as you would a conventional shampoo. 

Carefully detangle hair with a wide-tooth comb. Rinse well.

Repeat only if necessary, to remove excessive product build up or for further scalp cleansing. Follow with conditioning.

Effectively cleanses hair and scalp without sulfates and harsh detergents. Hydrates dry hair for more vibrant, manageable natural coils and curls.

Apply As I Am® JBCO Leave-in Conditioner liberally throughout clean, detangled hair.

While hair is still damp to wet, smooth Curling crème onto small sections from root to tip. 

Define each section by gliding hair between your thumb and forefinger, rotating the ends around your fingertip to form a coil finish.

Spray hair with AIA JBCO water if it begins to dry before you’re done. Air dry or use a hood dryer on low  setting.

After hair is completely dry, fluff, separate or arrange coils and curls as desired.

Apply liberally to clean and wet hair.

Distribute evenly throughout entire head of hair from root to tip, keeping hair very wet.

Comb through and proceed to styling with As I Am JBCO Curling Crème or As I Am JBCO Smoothie.

Detangles fibers and reduces combing damage while repairing & restoring hair for better growth.

As I Am JBCO Moisturizing Masque is an intensive conditioner.
Apply a generous amount to hair strands working the product in from root to tip. Leave on for 15-20 minutes.

Rinse thoroughly.

For Deep Treatment: 

Distribute masque throughout hair. Put on a plastic cap. Leave on 15-20 minutes under a hooded dryer. Dampen hair if it gets too dry. Remove cap, carefully detangle, and rinse thoroughly.

Rub ample amount of shampoo between palms and gently lather through wet hair. 

Massage hair and scalp, leave on for five minutes and rinse thoroughly.

Repeat if necessary.

Section hair off and apply to damp or dry hair from roots to tips.

Start with a small amount and increase based on thickness of hair. Do not rinse out.

Use once to twice a week for best results with the AIA JBCO Leave-In conditioner.

Delivers high definition twists and twist-out styles that are smooth, soft and shiny.

This frizz-fighting, no flake formula moisturizes and conditions.  Say goodbye to residue build-up with this light weight, hydrating formula.

Use as a replacement of regular Water.

Wet Hair Using Only JBCO Water.

Use daily to rewet dry hair or use before styling to refresh moisture content, strengthen and detangle fibers.

Use after applying JBCO Conditioner, Leave-In Conditioner, JBCO Smoothie, JBCO Curling Cream, and/or JBCO Masque.

Terrific for dry skin and hands.

Spray generously and shake well before use.

As I AM So Much Moisture! 8oz