• Wet hair thoroughly
• Rub a liberal amount within palms and distribute throughout hair
• Work product through hair and massage scalp with fingertips as you would a conventional shampoo
• Carefully detangle hair with a wide-tooth comb
• Rinse well Repeat only if necessary to remove excessive product build up or for further scalp cleansing.
• Follow with conditioning.
• Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner. Use as needed on an intermittent basis with Cleansing Pudding+ Sulfate-free Moisturizing Cleanser.

• Eases wet combing
• Helps strengthen hair
• Seals the cuticle layer Supports healthy hair growth
• Adds moisture and shine
• Prepares your hair for styling Especially beneficial if custard, gel or setting cream is to be applied for final styling

Benefits
Eases wet combing Helps strengthen hair Seals the cuticle layer Supports healthy hair growth Adds moisture and shine Prepares your hair for styling Especially beneficial if custard, gel or setting cream is to be applied for final styling

• infused with avocado oil to restore moisture to dry, damaged hair
• Silicone-free formula is gentle on brittle hair
• Vitamin E oil hydrates strands and enhances shine
• Designed for all textures, including curly, coily, and wavy hair
• Made with award-winning shea butter formula

• Provides frizz-free volume while enhancing natural curl pattern
• Shea butter, avocado oil, aloe, mango seed butter, and olive oil increase moisture and hydration
• New ingredients produce delectable new scent
• To use, apply Cantu’s Avocado Curl Activator Cream to damp hair section by section.
• Reapply to dry hair as needed for additional moisture.
• For best results and long-lasting hold, cocktail with Cantu’s Define & Shine Custard.

• New formula with mango butter, coconut oil, and avocado oil moisturizes curls
• Provides ultimate curl definition
• Eliminates frizz
• Repairs dry, brittle hair
• Perfect for all hair types and textures

To use, smooth the Avocado Hydrating Curling Cream onto damp hair, section by section, beginning at the root and working toward the ends. Do not rinse.

To refresh your curls, simply smooth over dry hair and fluff.

For best results, cocktail with Cantu’s Styling Gel for super-soft, long-lasting twist-outs and braid-outs.

• Avocado oil hydrates hair and seals in moisture
• Adds light hold to increase manageability
• Defines strands without the crunch, flakes, or itch
• Formulated for hair of all textures
• Size: 18.5oz

Argan Oil infused deep penetrating conditioning treatment made with pure Argan Oil and other natural ingredients to help protect hair from the damages of every day styling.

When used daily, Cantu Argan Oil Leave-In Conditioning Repair Cream helps promote strong, healthy hair.

Great for: relaxed, texturized, colored & permed hair.

Benefits:

• Deeply moisturizes to protect hair from damage
• Formulated for over-heated, over-styled hair
• Argan Oil encourages shine, elasticity & growth

Say farewell to flyaways with Cantu’s Extra Hold Smoothing Wax!

Crafted with pure shea butter, beeswax, castor oil, honey, vitamin E, and flaxseed oil, the Extra Hold Smoothing Wax nourishes and smooths strands without the use of harsh chemicals.

Eliminate frizz, tame flyaways, and lay your edges for sleek, refined looks.

Benefits

• Provides extra hold without the crunch or flakes
• Nourishes and smooths strands
• Produces polished final looks

Cantu’s Flaxseed Smoothing Gel is your new go-to for soft, defined curls!

Made with pure shea butter, aloe extract, castor oil, honey, vitamin E, and flaxseed oil, this new formula not only smooths strands, but it also promotes healthy hair growth with each use.

Cantu’s Flaxseed Smoothing Gel eliminates frizz, increases manageability, and enhances your hair’s natural shine.

Benefits

Eliminates frizz and increases manageability

Aloe, shea butter, honey, and vitamin E promotes healthy hair growth

Sulfate-free gel provides right amount of hold

Benefits

• Repairs and replenishes over-processed, damaged hair
• Grapeseed, almond, jojoba, and olive oils penetrate deeply to nourish dry hair
• Adding heat activates intense deep treatment

Benefits

• Deeply cleanses to remove dirt and product buildup
• Grapeseed and avocado oil formula restores hair to its healthiest state
• Sulfate-free shampoo reduces breakage

Benefits

• Produces soft, bouncy curls
• Grapeseed and jojoba oil infusions moisturize dry, brittle hair
• Silicone-free styling cream gives ultimate curl definition

Benefits

• Repairs and restores dry, brittle hair
• Stops breakage and mends split ends
• Increases manageability and shine

Benefits

• Promotes healthy hair growth
• Grapeseed and avocado oil infusions nourish and hydrate dry, brittle hair
• Gentle enough for daily use as a leave-in conditioner

Benefits

• Grapeseed oil formula hydrates and defines curls while keeping it soft to the touch
• Creates volume without frizz
• Nourishes hair to keep it moisturized in all climates

An intense moisturizing and growth-stimulating balm, hand blended with hydrating butters and oils.

A vitamin-packed moisturizing and strengthening treatment infused with blue green algae.

A supremely soft styling butter with an indulgent nutty aroma crafted to nourish and elongate tresses.

A silky soft buttery gel with nourishing fruit botanicals, crafted to provide moisture and light styling hold.

An exotic cholesterol treatment blend for dry, brittle, & lifeless textured hair.

An exotic hair and scalp blend for dry, brittle, & lifeless textured hair.

A cleansing dessert indulgence for the hair sweetened with pure caramel extracts. Quench even the thirstiest curls with Camille Rose Caramel Cowash.

Perfect for all hair textures, we whip our nutrient – rich creamy base, then lightly drizzle sweet caramel for immense hydration and moisture benefits.

If you’re in between wash day, apply our cowash to prevent breakage and damage. Your hair will come back to life after being immersed in a concoction of Aloe Leaf juice and Witch Hazel that enlivens hair’s follicles and leave coils feeling noticeably softer with major slip!

For best results, massage our blend into your scalp while in the shower and experience an oasis of sweet aroma!

A minty aromatic clarifying cleanser ph-balanced to deliver ultimate cleansing and moisture benefits.