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Category: Health & Beauty

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Detangle like a pro with our Knot Defying Instant Detangler!

Perfect on all hair textures and helps detangle curls with ease while infusing strength and moisture.

Use with wide tooth comb, finger detangle or detangler brush, either way, your wash day will be made easy.

Our Curly Curling Cream helps to define curls, waves and coils by adding moisture. It conditions, prevents frizz and has no sticky build-up. Great for curl, kinky, wavy and coily, hair textures. Our Curling Cream defines, conditions, and adds manageability to your curls. Leaves hair soft , shiny, and deeply moisturized.for Natural Hair restores your real, authentic beauty.

Infused with Honey and Avocado, this shampoo for dry and curly hair types is a gentle cleanser that contains rich moisturizing property is a beautiful blend that works to provide weightless, natural body and bounce. Discover light, vivacious hair with a long lasting sweet fragrance that you’ll love running your hands through.

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As i am Coconut CoWash 16oz
  • Wet hair thoroughly
  • Rub a liberal amount within palms and distribute throughout hair
  • Work product through hair and massage scalp with fingertips as you would a conventional shampoo
  • Carefully detangle hair with a wide-tooth comb
  • Rinse well Repeat only if necessary to remove excessive product build up or for further scalp cleansing.
  • Follow with conditioning.
  • Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner. Use as needed on an intermittent basis with Cleansing Pudding+ Sulfate-free Moisturizing Cleanser.

  • Eases wet combing
  • Helps strengthen hair
  • Seals the cuticle layer Supports healthy hair growth
  • Adds moisture and shine
  • Prepares your hair for styling Especially beneficial if custard, gel or setting cream is to be applied for final styling

Benefits
Eases wet combing Helps strengthen hair Seals the cuticle layer Supports healthy hair growth Adds moisture and shine Prepares your hair for styling Especially beneficial if custard, gel or setting cream is to be applied for final styling

For all hair types -Non-flaking | Maximum hold. Jamaican black castor oil styling gel promotes hair growth while defining your natural curl pattern. Our lightweight formula for all hair types is non-flaking, alcohol free and provides maximum hold. Directions: Apply to wet or dry hair. Work desired amount through the hair and style. No TRIETHANOLAMINE (TEA)

For all hair types. Max hold an ideal gel for curly and wavy hair. It is weightless and provides gravity-defying hold for all styles.  It is water based and will provide moisture to help maintain healthy hair.  How to use:  Apply to dry or wet hair.  Wotk desired amount through hair and style.  Can also be used with a curling iron or blow dry for a casual look.

Coconut oil styling gel strengthens and repairs to help prevent breakage while styling. Our lightweight formula for all hair types is non-flaking, alcohol free and provides maximum hold.  Directions: Apply to wet or dry hair. Work desired amount through the hair and style.  No TRIETHANOLAMINE (TEA)

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